Aisha

http://quicksilverscreen.com/watch?video=343168

Superficial and shallow like its protagonist, Aisha is a tiring film about a meddlesome, match-making millionaire, whose roots can be traced directly to charming 90s comedy Clueless, itself a contemporary take on Jane Austen's Emma.A mish-mash of Clueless and the risqué American TV show Gossip Girl, this film unfortunately lacks the wit of the former and the edginess of the latter. Yet during the first half of Aisha, this combination is refreshing.As the film drags on in its pretty stilettoed feet, you get restless in your seat. After all, these characters aren't layered, this romance isn't original, and after intermission especially, the script moves clumsily all over the place.One of the key reasons Aisha doesn't work is its central protagonist -- the character is written lazily. I'm going with two out of five for director Rajshri Ojha's Aisha. It's like a pretty flute of champagne, but it loses its fizz far too quickly.

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Ratings:3.5/5 Reviewer:Taran Adarsh Site:BollywoodHungama

Recall the age-old adage: Marriages are made in heaven. Consummated on earth. But haven't we encountered lots of people in real life who try to set things up between friends/acquaintances? In fact, they take upon themselves to make matches and meddle in other people's affairs. That, in a nutshell, is the plotline of AISHA.A simple plot and an equally simplistic love story. But there's a flipside as well. The film runs a little longer and gets painfully slow in some portions. Besides, AISHA lacks the depth of passion and that could be because the makers were trying to make something lighter and breezier. Sweeping the minor complaints aside, AISHA is watchable for two factors mainly: Neat performances, especially by Sonam Kapoor and Amit Trivedi’s super musical score.Final word? The romantic buried inside all of us may respond to AISHA well. 

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Ratings:4/5 Reviewer:Nikhat Kazmi Site:TimesOfIndia 

Producer Rhea Kapoor and director Rajshree Ojha's Aisha is a charmer for so many reasons. First and foremost, the film completely dazzles you with its style quotient. Truly, this must be one of the most exquisitely crafted films to sashay down Bollywood's boulevard in the non-action genre. Take a back bench, Carrie Bradshaw and Co. Indian movielore has its own city slicker chicks who are definitely sweeter, sexier and more svelte than all of the Sex and the City girlie brigade put together. What's more important is the fact that their concerns are soooooo recognisable, ekdum familiar, and absolutely rib-tickling. So much so, they strike an instant chord with any and everybody -- chick and chico -- who has undergone the metropolitan mating game, complete with its distinct social divide between the two distinct types: the uptown dudes and dudettes and the downtown behenjis and bhaiyyas! Sweet love, substantial performances, super fun, slick 'n stylish, Aisha is a-ha stuff.

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Ratings:3/5 Reviewer:Khalid Mohammed Site:PassionforCinema

In the adaptation from Emma (or Clueless), the screenplay drizzles with excellently written material, but alas also runs dry after the fun-stacked opening reels. The marry-go-round suffers because it doesn’t touch upon the backstories of its girlz-‘n’-boyz, including Cutie’s. Why is she a compulsive Cupid? Could she be avoiding marriage? Whatever made her into a do-gooder whooshing off to Animal Protection Shelters? Quite a few what-what-whats are left dangling in the air.Moreover, some vital passages are ineptly directed.Despite such glitches, there’s much to thumb up, especially the marvellously detailed production design.The dialogue strains for effect, at points, but still serves up sufficient self-mocking wit and sauce.In sum, despite its directorial flaws, Aisha merits a dekko. Ki girl hai!

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Ratings:1.5/5 Reviewer:Komal Nahata Site:Koimoi

It’s good that Jane Austen is not alive, else she’d have sued Devika Bhagat for making a complete hotch-patch of her classic novel, ‘Emma’. Devika’s screenplay is so loose and scattered that you are convinced, she couldn’t have been serious about her work.No doubt, a few jokes are very youth-centric and would go down well with the uppity multiplex audience in a handful of cities but they just aren’t enough.Aisha was never meant to appeal to the single-screen and small-town audiences but the tragedy is, it doesn’t cut ice with the multiplex and city audience either. This may be gal kadvi kadvi bol, but that’s the bitter truth!

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 Ratings:2.5/5 Reviewer:Aniruddha Guha Site:DNA

Okay, if you have read Emma, you know now that the story is almost unchanged from the original. Aisha, though, is more treatment-oriented than story-driven, relying on dialogues, individual scenes and quirky characters to do the trick. To a large extent, it succeeds too.The pre-interval portion is breezy and Shalini’s innocence coupled with Aisha’s hoity-toity act keeps the proceedings interesting. The friendly sparring between Aisha and Deol, and scenes involving Randhir and Pinky enliven the film and at half-time you are upbeat and hopeful. Post-interval, though, the film’s pace dips and you soon realise that the makers succumbed to a more convenient route.In the end, Aisha leaves you with mixed feelings. It, however, might be the ideal date flick. If it doesn’t hold your interest, you’ll at least have something to distract yourself with.

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Ratings:3/5 Reviewer:Sukanya Verma Site:Rediff

If one tries to dissociate Aisha with Austen and perceive it as a standalone rom-com, far less faults are to be found. There's much too freshness in its texture, expressions and candour to not be endeared. For those who've read the book, a lot of missing sub-text in the film needs to be drawn from memory. For those who haven't, focus on the glamour. Aisha, quite often, gets caught up in a self-created tangle of brand-led vanity to ever let one get acquainted to its leading lady.Yes, I love her clothes (styled by Pernia Qureshi). I love her makeup. I love her black nail polish. I love her hair. I love her heels (also the subject of an amusing episode in the movie). I love her life. I just don't care enough about her. Except that I really want to.

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Ratings:2.5/5 Reviewer:Gaurav Malani Site:Indiatimes

Based on Jane Austen’s novel Emma , the problem with the cinematic adaptation, unlike the book, is that within the first twenty minutes of the film you can predict the last twenty minutes. The movie is weakened by Devika Bhagat’s standard screenplay. Pre-interval the film wanders aimlessly amidst polo matches and river-rafting camps and continues casually post-interval to reach a conventional ending. One can’t overlook the loose ends in the story for its lighthearted storytelling. While the first half is shallow on story, the second half is short on originality. What adds to the clichés is Aisha’s perplexity to profess love out of fear of rejection (a conflict too common) followed by a public declaration of her feelings in the climax (a scene too common).

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Ratings:2/5 Reviewer:Shubhra Gupta Site:IndianExpress

To term a film featuring a shallow lass shallow would be stating the obvious.More Alicia Silverstone’s ‘Clueless’ than Jane Austen’s ‘Emma’, `Aisha’ follows all the tenets of the Good Chick Flick to the hilt. This is a good looking movie, with not a hair out of place, but we wish it was a little more rumpled, a little more lived in. Then we could have felt more for the poor little rich girl and her friends as they go through their by-the-book break-ups and make-ups.

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